“This year’s instalment is set to showcase the very best of both Australian and international artists for the all-night event,” Ms Peulich said.
As the major events capital of Australia, Melbourne embraced this opportunity in 2010 when the Baillieu Coalition Government first announced plans to host White Night, joining many other cities worldwide including Paris and Toronto.
Since it was first staged in 2013, over 1 million people have enjoyed the all-night event. Annually, an average of 500,000 people pour into Melbourne CBD to witness one of Melbourne’s international success stories, and a successful Coalition initiative.
Ms Peulich noted that while the all-night event is a great night out, it is also a big driver for the Victorian economy, keeping businesses happy and Melbournians employed.
“This is why it is crucial for the Andrews Labor Government to continue to support the annual event, which delivers enormous benefits for jobs and spending for our tourism and service sectors.”
Public transport will operate throughout the event, which means that extra trains, trams and buses will be deployed to get people into the celebrations and home again.
“I would like to take this opportunity to encourage residents from the South Eastern Metropolitan Region to experience this once-a-year cultural showstopper –, a fine legacy of the Baillieu Coalition Government,” Ms Peulich said.
White Night Melbourne gets under way on Sunday, 18 February at 7 pm.
MEDIA CONTACT: INGA PEULICH (03) 9772 1366